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Take Flight and  Follow Me:

July 19, 2019

If you’ve logged on to Twitter this week from a desktop computer - you probably noticed something looked different. Considering most people probably interact with Twitter on their mobile devices or through a third-party app like Hootsuite, you may not have even seen it...

June 3, 2019

When it comes to posting on Social Media -- most everyone has the same desire. To drive engagement. They want people to see, like, comment, and share their post. They want people to spread the word about their brand. Sometimes, you just hit the jackpot and sometimes yo...

March 13, 2019

Not every brand is on social media to sell. Some brands are focused on building community, finding donors or promoting activity. As a social media manager for many brands that don't have a number one goal of selling - it is sometime hard to make tools work for a differ...

January 31, 2019

Well. It only took me the whole first month -- but if you need help for February and beyond -- I've got it for you. This monthly content calendar highlights traditional holidays, important dates and non-traditional holidays. Lots of various things to help you come up w...

November 16, 2018

Social Media can be a great way to advertise your business with a very minimal investment. But it can also take up time if you don’t have a plan for managing your content. In order to make social media work for your brand, you have to find a way to manage the amount of...

May 18, 2018

Earlier this year, Facebook rolled out some new features and processes for political advertisers on their platform. You can bet it is in response to the flack they got after the 2016 election.

What are they, and how might they impact political campaigns this year? Here...

April 24, 2018

Have you ever shared a link from your website and changed the image so that it cropped better? Or because the image it pulled automatically wasn’t the one you wanted featured?

Maybe you’ve changed the preview text on your link to something that is more attention grabbin...

April 19, 2018

There are more and more compelling reasons for organizations and brands to be on Instagram. Here are a few: 71% of US Businesses use Instagram, 80% of users follow a brand and posts with a geo-tag get nearly 80% MORE engagement. (all stats from Sprout Social)

But what a...

April 11, 2018

There are many tools you can use when it comes to organizing, scheduling and monitoring your social media. My favorite tool for Twitter is Hootsuite.

When you organize your tabs and streams right, Hootsuite is an amazing time saver. Here is my favorite way to organize H...

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All New Twitter: 5 Things You Need to Know

July 19, 2019

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