'Agvocates' to Follow on Social Media from California and Beyond

Agvocacy. No, that’s not a misspelling. It’s advocacy for the agriculture industry and all farmers and ranchers are agvocates. They spend their lives feeding the world. Agvocating is a great way for the industry to show off some of the fine work they are doing. I am proud to get to serve my agricultural clients. Their message is essential, family-oriented and passionate. They are stewards to our open lands. Earlier this week we celebrated Agriculture as part of National Ag Day. The theme in California, “Climate-smart, California Grown” highlights the industries environmental stewardship and innovation. In honor of National Ag Day earlier this week, here are some amazing “Agvocates” to follow

Talking to Mobile Twitter Users

Twitter has released some research about the relationship between Twitter and Mobile users. What does this data mean for you or your organization? Let's take a closer look. Photo by Courtney Clayton on Unsplash As a mobile-first platform (most twitter users are accessing Twitter on a mobile device) - it is important to think about what Twitter users are doing when they are seeing your content. With the recent research, Twitter identified three key scenarios: * While Watching T.V. * Relaxing at home *Killing time while alone Thinking about these three scenarios and developing some content that builds on those situations could be key in getting engagement on Twitter. Consider key "news" hours

Sacramento LOVES the Recent Hail/Snow Storm on Twitter

We live in a day that when something unusual happens, everyone reaches for their phones. We can all document our surroundings and share it with the world instantly. A great example of that was the recent hail storm in Sacramento that blanketed the city in what looked like snow. Everyone was sharing what they saw and what they did. Here are some great examples of how well these posts did on social media. LowBrau Bierhalle (@lowbrau916) normally gets about 150-300 likes on an Instagram photograph and maybe a handful of comments. Their images on this storm got 1,450 likes and 79 comments. Sacramento Fire (@SacFirePIO) did a great job of sharing some fun photographs and reminders to stay safe -

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