New Rules for Political Advertisers

Earlier this year, Facebook rolled out some new features and processes for political advertisers on their platform. You can bet it is in response to the flack they got after the 2016 election. What are they, and how might they impact political campaigns this year? Here are some of the details. First, there is an authorization process. Page admins and account admins will need to submit an ID and residential mailing address for verification. Each address will be confirmed via a special mailed code. This means it isn’t a quick process. If you are planning on running political ads - you have to make sure that this is done in advance so that your ads don’t get held up. Advertisers will have to di

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