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March 13, 2019

Not every brand is on social media to sell. Some brands are focused on building community, finding donors or promoting activity. As a social media manager for many brands that don't have a number one goal of selling - it is sometime hard to make tools work for a differ...

May 18, 2018

Earlier this year, Facebook rolled out some new features and processes for political advertisers on their platform. You can bet it is in response to the flack they got after the 2016 election.

What are they, and how might they impact political campaigns this year? Here...

April 24, 2018

Have you ever shared a link from your website and changed the image so that it cropped better? Or because the image it pulled automatically wasn’t the one you wanted featured?

Maybe you’ve changed the preview text on your link to something that is more attention grabbin...

February 18, 2015

I’m sure you’ve all been on a Twitter profile or a Facebook page where the images in the header or the profile picture are too grainy, or don’t fit properly so you can’t tell what something says or what it is supposed to be. When you're creating a social media presence...

February 4, 2015

If you are trying to grow your email list - you know you need to have as many locations for people to sign up as possible, without being intrusive or pushy. I think the new "Call-to-Action" feature on Facebook pages is a perfect way to expand your reach.

I know that for...

January 27, 2015

Often we look past the obvious and search for the most popular. Well, I’ve got a little secret. Sometimes the obvious is better than the most popular.

Do you check your Twitter analytics? And I don’t mean, do you pay for an expensive Twitter analytic tool. Go to https:/...

January 14, 2015

A top excuse I hear for why organizations are not active on social media is because “social media is only for teenagers” or “my target demographic isn’t on social media.” But did you know that half of internet users over 65 use Facebook? That’s 31% of all seniors.


November 5, 2014

Happy election day! People have been talking politics since the days of the ancient Greeks. In today's world, an opinion can get amplified quickly using a wide variety of social media outlets. Campaigns aren't just won door-to-door or on T.V. ads. Social media is playi...

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All New Twitter: 5 Things You Need to Know

July 19, 2019

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